Official Branding Partner · Amsterdam
De Rode Hoed
Your brand in the heart of Amsterdam’s Golden Age heritage.
De Rode Hoed is one of Amsterdam’s most iconic event venues — a 17th-century canal house on the Keizersgracht with a legendary history of debate, culture and innovation. With its atmospheric main hall, intimate breakout rooms and striking architecture, it is the ideal setting for high-impact conferences, seminars and corporate events. BrandYourEvent is the official preferred branding partner, ensuring your brand is present at every touchpoint throughout the building.
Configure your branding → Walk through the venue
One flow, one story
Your brand follows the visitor from facade to main hall. One cohesive narrative from entrance to exit.
Direct quotes, no surprises
Select positions in the configurator below and receive an itemised quote within minutes.
Sustainably designed
Maximum recyclability and minimum CO². CSRD-aligned reporting available on request.
Sponsor value, measurable
Considered sponsor branding from registration to main hall — installed and dismantled without hassle.
Our Approach
Branding you feel, not just see.
We don’t think in surfaces and formats — we think in moments. The moment guests step through the canal-house entrance. The moment they walk into the main hall with its centuries of history. The moment the programme begins.
Every branding decision at De Rode Hoed is guided by the visitor journey — so your brand feels like it belongs in this space, not just placed in it.
360° Virtual Tour
Walk through De Rode Hoed.
Explore every branding position in the venue — from the entrance and staircase to the main hall and breakout rooms. Navigate between spaces using the menu in the bottom right corner.
The Venue, Moment by Moment
Where your brand shows up.
01
The Entrance
The iconic Keizersgracht canal facade and entrance set your brand in motion before guests step inside.
02
The Staircase & Foyer
The historic staircase and registration foyer are the first interior touchpoint for every delegate.
03
The Main Hall
Stage backdrops, podium branding and aisle signage ensure your brand commands the room.
04
The Breakout Rooms
Multiple intimate rooms carry consistent branding so the story continues between sessions.
Official Partner
The preferred branding partner.
As the official preferred branding partner of De Rode Hoed, BrandYourEvent is integrated into the venue’s event process from day one. We know every corner of the building and create branding programmes that respect the history and character of the space.
- Entrance and facade branding
- Staircase and foyer signage
- Main hall stage and backdrop solutions
- Breakout room and corridor branding
- Sponsor branding across all spaces
Curious what this means for your event?
Configure your branding positions directly below. Select the items you want and receive an instant itemised quote.
Branding Configurator
Configure your branding at De Rode Hoed.
Select the branding positions you want to activate. Check the boxes, fill in your event details and receive an instant itemised quote — no pitch, no waiting, no obligation.
Why branding matters
De Rode Hoed hosts your event. Branding makes it yours.
De Rode Hoed already does half the work. The architecture, the light, the way the room lifts the night — your guests will be talking about it for weeks.
Branding makes sure they’re talking about you, too. “That great event at De Rode Hoed” becomes “that great event by your company, at De Rode Hoed.” Both names earn the spotlight.
Branding is typically 5 to 10% of an event budget. The rest builds the experience. This bit makes sure your name lasts as long as the memory does.
Ready to brand your event at De Rode Hoed?
Tell us your event date and we’ll configure a branding proposal within 24 hours.