Official Branding Partner · Amsterdam
De Nieuwe Liefde
Your brand in the heart of Amsterdam’s creative scene.
De Nieuwe Liefde is one of Amsterdam’s most distinctive cultural venues — a former church with an extraordinary atmosphere, located in the Oud-West neighbourhood. With its striking interiors, flexible event spaces and commitment to progressive ideas, it is the ideal setting for conferences, seminars and corporate events that stand apart. BrandYourEvent is the official preferred branding partner, creating brand experiences that match the character and ambition of this unique venue.
Request a branding proposal → Discover the venue
One flow, one story
Your brand follows the visitor from entrance to main hall. One cohesive narrative throughout.
Tailored proposal within 24h
Tell us about your event and we’ll send a detailed branding proposal within one business day.
Sustainably designed
Maximum recyclability and minimum CO². CSRD-aligned reporting available on request.
Sponsor value, measurable
Considered sponsor branding across all spaces — installed and dismantled without hassle.
Our Approach
Branding you feel, not just see.
We don’t think in surfaces and formats — we think in moments. The moment guests arrive at this former church on the Jacob Obrechtstraat. The moment they step into the main hall and feel the scale and atmosphere of the space.
Every branding decision at De Nieuwe Liefde is guided by the visitor journey — creating a brand presence that feels intentional, not incidental.
360° Virtual Tour
Walk through De Nieuwe Liefde.
Explore the venue and discover every branding position — from the entrance and foyer to the main hall. Use the menu in the bottom right corner to navigate between spaces.
The Venue, Moment by Moment
Where your brand shows up.
01
The Entrance
The striking former church facade and entrance create an immediate impression before the event begins.
02
The Foyer
The welcome and registration zone sets the brand narrative at the moment guests step inside.
03
The Main Hall
Stage backdrop, podium branding and atmospheric signage in the historic main space of the building.
04
The Catering Area
Networking and catering areas carry consistent branding so the story continues between sessions.
Official Partner
The preferred branding partner.
As the official preferred branding partner of De Nieuwe Liefde, BrandYourEvent is embedded in the venue’s event process from day one. We know the spaces, the flow and the character of the building — and we create branding programmes that make the most of all of it.
- Entrance and facade branding
- Foyer and registration signage
- Main hall stage and backdrop solutions
- Catering and networking area branding
- Sponsor branding across all spaces
Tell us about your event.
Fill in the form below and we’ll send you a tailored branding proposal for De Nieuwe Liefde within 24 hours.
Request a Proposal
Let’s talk about your event.
Tell us the basics. We’ll give you a quick call to scope your event, then send a tailored branding proposal within one business day.
Why branding matters
De Nieuwe Liefde hosts your event. Branding makes it yours.
De Nieuwe Liefde already does half the work. The architecture, the light, the way the room lifts the night — your guests will be talking about it for weeks.
Branding makes sure they’re talking about you, too. “That great event at De Nieuwe Liefde” becomes “that great event by your company, at De Nieuwe Liefde.” Both names earn the spotlight.
Branding is typically 5 to 10% of an event budget. The rest builds the experience. This bit makes sure your name lasts as long as the memory does.
Ready to brand your event at De Nieuwe Liefde?
Fill in the form above and we’ll configure a branding proposal within 24 hours.