Product
Reveal cloths.
For the moment
everyone is watching.
Custom-made unveiling cloths for product launches, building reveals, art unveilings, and racing-car presentations. We’ve covered everything from logos to full buildings — the cloth is built so the reveal lands clean.
What it is
The cover. The countdown. The drop.
A reveal cloth is the cover that hides whatever you’re about to unveil — a product, a sculpture, a new vehicle, a building facade, a piece of corporate art. It hangs in place during speeches, builds tension, then drops on cue. When it works, it’s the photo that lives on every channel afterwards. When it doesn’t (because the cloth got stuck, or it billowed up, or you couldn’t see the cover until it dropped), the moment is gone.
We design and produce reveal cloths through our sister company De Onthullingsspecialist — the team that has been making nothing-but-reveals for years. Logos, art works, racing cars, even entire buildings. Every cloth custom-shaped, custom-sized, built around the specific reveal mechanism the event needs.
Where it works
No reveal is the same. None of our cloths are either.
Product launches
New product moments — cars, devices, prototypes. Cloth shaped to the silhouette, branded with launch graphics, drops cleanly on the keynote cue.
Building & facade reveals
New buildings, renovated facades, signage unveilings. Large-scale cloths engineered to hang correctly and release without snagging on the structure.
Art & sculpture unveilings
Public art, corporate sculpture, commissioned pieces. Cloth sized and finished to respect the artwork — no glare, no static cling, no transfer on release.
Racing & motorsport reveals
New livery, new car, season launch. Shaped tightly to the vehicle, branded on the visible side, designed to come off without scuffing the paintwork.
Our approach
Specialists who only do reveals.
Reveal cloths look simple but they’re mechanically specific: the wrong fabric weight billows on release, the wrong attachment snags, the wrong size leaves a corner exposed during the speech. Our sister company De Onthullingsspecialist spends every day on exactly this problem. We work directly with them on each project — you get our event-branding team on the design and their reveal know-how on the mechanics.
- Custom-shaped per object — product, building, car, sculpture, anything
- Branded on the visible surfaces during the wait — logos, hashtags, launch graphics
- Fabric and weight chosen for clean release — no billow, no snag, no glare
- Reveal mechanism designed alongside the cloth — pull-down, side-pull, drop release, mechanical lift
- Full event support available: stage, lighting, sound, photography around the reveal moment
- On-site installation and reveal execution by experienced crew
- Tailored proposal within 24 hours
The process
From silhouette to showtime.
01
Brief & site visit
What’s being unveiled, where, by whom, with what camera coverage. For buildings and large objects, a site visit is standard.
02
Design & mechanism
Shape, fabric, attachment points, reveal trigger. We design the cloth and the reveal as one integrated solution.
03
Production
Cloth printed and sewn to the object dimensions. Lead time depends on scale — small objects a week or two, buildings several weeks.
04
Install & reveal
On-site rigging by our crew, dry-run before guests arrive, reveal executed on cue. Breakdown after.
FAQ
Common questions about reveal cloths.
What can you actually cover?
Almost anything. Logos, statues, vehicles, racing cars, yachts, building facades, full buildings. The brief we hear least often is one we can’t solve — if you have an object and a moment, we’ll find the cloth and the mechanism.
How is the reveal triggered?
Depends on the object and the moment. Pull-down by guests at small scale, side-pull mechanisms for cars, drop releases with weighted bottoms, mechanical lifts for buildings, sometimes pyrotechnic-style reveals when the event calls for it. We pick the right one with you.
Can the cloth itself be branded?
Yes — that’s most of the design value. The cloth is what guests look at during the speech, so logos, hashtags, launch graphics, or countdown text all go on the visible surfaces. Brand-accurate colours, full-colour print.
What about wind — for outdoor or large reveals?
Fabric weight, weighted hems, and attachment points all scale with the expected exposure. For outdoor reveals we plan for wind windows and have contingency releases. For building reveals, we account for facade airflow patterns.
How early do you need the brief?
Small product reveals: two to three weeks. Vehicle reveals: three to four weeks. Building or large-scale reveals: six weeks minimum, often more — rigging permissions and site logistics drive the timeline more than production.
Can you handle the full event around the reveal?
Yes. Through De Onthullingsspecialist we can take on the entire reveal event — staging, lighting, sound, photography, the choreography of the moment. If you want everything under one team, we’ll scope it that way.
Can the cloth be reused for a second event?
For most reveals the cloth is shaped tightly to the specific object, so reuse is unusual — the next object isn’t the same silhouette. Branding usually changes too. Generic reveal cloths (large rectangular drops) can be reused if branding stays consistent.
Sustainability
Single-use, but unavoidable.
Reveal cloths are inherently single-event: shaped to a specific object, printed for a specific moment. Where we can, we reuse generic drop cloths across smaller reveals, and we sort all end-of-life materials into the right recycling stream. Hardware (rigging, frames, weights) stays in our stock. See our full sustainability approach for the broader picture.
Got something to unveil?
Tell us what we’re covering and when the moment lands — we’ll send a tailored proposal within one business day.