Official Branding Partner · Amsterdam

H’ART Amsterdam

Congress-scale monument on the Amstel — board dinners to 800-cap product launches.

H’ART Museum — until recently known as the Hermitage Amsterdam — sits in a 17th-century monument on the Amstel, between Waterlooplein and the Magere Brug. The former care home opened its doors in 1683 and now hosts world-touring exhibitions across four meeting rooms, a Church Hall, monumental Regents’ Rooms, and a 500-capacity Grand Café. Corporate dinners, conferences and product launches all find a fitting setting against the river view.

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H'ART Amsterdam branded eventH'ART Amsterdam

One flow, one story

Your brand follows the visitor from facade to the Grand Café. One cohesive narrative throughout.

Direct quotes, no surprises

Walk the branded 360° tour, select positions per space and receive a clear itemised quote within minutes.

Sustainably designed

Maximum recyclability and minimum CO² — your choice. CSRD-aligned reporting available on request.

Sponsor value, measurable

Considered sponsor branding from courtyard to Church Hall — installed and dismantled without hassle.

Our Approach

Branding you feel, not just see.

We don’t think in surfaces and formats — we think in moments. The moment guests cross the Amstel and see the 17th-century facade. The moment they step into the courtyard. The moment dinner begins under the vaulted ceiling of the Church Hall.

Every branding decision at H’ART Amsterdam is guided by the visitor journey — so your audience experiences your brand against a backdrop of monumental grandeur, not in spite of it.

H'ART Amsterdam event branding

The Venue, Moment by Moment

Where your brand shows up.

01

The Riverside Arrival

The 17th-century facade on the Amstel sets the tone before a single guest crosses the threshold.

02

The Courtyard

The monumental indoor courtyard works as a foyer and registration zone with weather-proof atmosphere.

03

The Church Hall

Vaulted dining and presentations in the historic Church Hall — ceremonial scale for the main moment.

04

The Grand Café

500-capacity catering and networking on the first floor with the Amstel view.

Open the 360° tour →

Official Partner

The preferred branding partner.

As the official preferred branding partner of H’ART Amsterdam, BrandYourEvent is embedded in the venue’s event process from day one. We know the building, the spaces, and exactly how your brand needs to show up in each of them.

  • Riverside facade and entrance branding
  • Courtyard and foyer activations
  • Church Hall stage and ceremonial branding
  • Regents’ Rooms meeting branding
  • Grand Café catering and networking
800
Maximum capacity across the building
100%
Turnkey — from design through installation to breakdown

Curious what this means for your event?

No pitch, no catalogue. See exactly what fits your brand and audience.

Branding Packages

Curated for this venue.

Assembled specifically for the routing and visitor journey at H’ART Amsterdam.

Essentials

Visible

The essential positions. Your brand clearly present at every key touchpoint.

Recommended

Immersive

Complete venue branding from facade to Grand Café. One cohesive narrative across the building.

Premium

Total Presence

Maximum impact. Every branding position activated — including ceremonial Church Hall and courtyard.

View all packages in the configurator →

Why branding matters

H’ART Amsterdam hosts your event. Branding makes it yours.

H’ART Amsterdam already does half the work. The architecture, the light, the way the room lifts the night — your guests will be talking about it for weeks.

Branding makes sure they’re talking about you, too. “That great event at H’ART Amsterdam” becomes “that great event by your company, at H’ART Amsterdam.” Both names earn the spotlight.

Branding is typically 5 to 10% of an event budget. The rest builds the experience. This bit makes sure your name lasts as long as the memory does.

Ready to brand your event at H’ART Amsterdam?

Tell us your event date and we’ll configure a branding proposal within 24 hours.