Corporate Event Branding · Amsterdam
Boom Chicago
Three theatres and a stained-glass bar in the Jordaan — corporate events with comedy DNA.
Built in 1913 as Amsterdam’s first large cinema — a decade before Tuschinski — and located in the Jordaan around the corner from the Westerkerk. After a recent transformation the warm industrial space holds three theatres: a Main Theater (seated 350, standing 500), Upstairs (120), and the Attic (35), plus a funky bar with original stained glass windows for 15–150. Improv comedy born here.
Request a branding proposal → Discover the venue
One flow, one story
Your brand follows the visitor from entrance to main space. One cohesive narrative throughout.
Tailored proposal within 24h
Tell us about your event and we’ll send a detailed branding proposal within one business day.
Sustainably designed
Maximum recyclability and minimum CO². CSRD-aligned reporting available on request.
Sponsor value, measurable
Considered sponsor branding across all spaces — installed and dismantled without hassle.
Our Approach
Branding you feel, not just see.
We don’t think in surfaces and formats — we think in moments. The moment guests arrive at Boom Chicago. The moment they step into the main space and feel its scale and atmosphere.
Every branding decision at Boom Chicago is guided by the visitor journey — creating a brand presence that feels intentional, not incidental.
360° Virtual Tour
Walk through Boom Chicago.
Explore the venue and discover every branding position — from the entrance to the main space. Use the menu in the bottom right corner to navigate between rooms.
The Venue, Moment by Moment
Where your brand shows up.
01
The Jordaan Entrance
The 1913 cinema facade in the heart of Amsterdam’s Jordaan district.
02
The Stained-Glass Bar
Original windows and atmospheric bar for 15–150 guests pre or post event.
03
The Main Theater
Stage backdrop and presentation branding for 350 seated or 500 standing.
04
The Side Theaters
Upstairs (120) and Attic (35) for breakouts, workshops, and parallel sessions.
Branding for this Venue
We know how to brand this kind of space.
BrandYourEvent designs and produces corporate event branding across Boom Chicago’s spaces. We start with the venue’s character and your event objectives, then deliver branding from concept through installation to breakdown — turnkey for any kind of event.
- Facade and entrance branding
- Bar and lounge activations
- Main Theater stage and backdrop
- Side theatre breakout branding
- Improv-themed sponsor integrations
Tell us about your event.
Fill in the form below and we’ll send you a tailored branding proposal for Boom Chicago within 24 hours.
Request a Proposal
Let’s talk about your event.
Tell us the basics. We’ll give you a quick call to scope your event, then send a tailored branding proposal within one business day.
Why branding matters
Boom Chicago hosts your event. Branding makes it yours.
Boom Chicago already does half the work. The architecture, the light, the way the room lifts the night — your guests will be talking about it for weeks.
Branding makes sure they’re talking about you, too. “That great event at Boom Chicago” becomes “that great event by your company, at Boom Chicago.” Both names earn the spotlight.
Branding is typically 5 to 10% of an event budget. The rest builds the experience. This bit makes sure your name lasts as long as the memory does.
Ready to brand your event at Boom Chicago?
Fill in the form above and we’ll configure a branding proposal within 24 hours.