Corporate Event Branding · Amsterdam
Het Sieraad
Glass-roofed atrium plus four workshop spaces in De Baarsjes — congresses up to 1,150.
Het Sieraad was built in the 1920s as a vocational school for the working class — teaching carpentry, mechanics and metalwork — with a distinctive rounded canal-front facade. Today its atrium is the centerpiece: a 730 m² covered courtyard topped by a 16-meter glass roof, weather-proof year-round. Four atmospheric workshops surround it: the Blacksmith Shop, the Sheet Metal Workshop, the Carpentry Room, and the Teachers’ Room.
Request a branding proposal → Discover the venue
One flow, one story
Your brand follows the visitor from entrance to main space. One cohesive narrative throughout.
Tailored proposal within 24h
Tell us about your event and we’ll send a detailed branding proposal within one business day.
Sustainably designed
Maximum recyclability and minimum CO². CSRD-aligned reporting available on request.
Sponsor value, measurable
Considered sponsor branding across all spaces — installed and dismantled without hassle.
Our Approach
Branding you feel, not just see.
We don’t think in surfaces and formats — we think in moments. The moment guests arrive at Het Sieraad. The moment they step into the main space and feel its scale and atmosphere.
Every branding decision at Het Sieraad is guided by the visitor journey — creating a brand presence that feels intentional, not incidental.
360° Virtual Tour
Walk through Het Sieraad.
Explore the venue and discover every branding position — from the entrance to the main space. Use the menu in the bottom right corner to navigate between rooms.
The Venue, Moment by Moment
Where your brand shows up.
01
The Curved Facade
The rounded canal-front entrance of the 1920s vocational school.
02
The Atrium
730 m² covered courtyard with 16-meter glass roof — the centerpiece of the venue.
03
The Workshop Spaces
Four atmospheric rooms (Blacksmith, Sheet Metal, Carpentry, Teachers’) for breakouts.
04
The Combined Setup
Atrium plus all four workshops — events up to 1,150 guests.
Branding for this Venue
We know how to brand this kind of space.
BrandYourEvent designs and produces corporate event branding across Het Sieraad’s spaces. We start with the venue’s character and your event objectives, then deliver branding from concept through installation to breakdown — turnkey for any kind of event.
- Canal-front facade branding
- Atrium central activations
- Workshop spaces breakout branding
- Stage and backdrop solutions
- Sponsor branding across the atrium
Tell us about your event.
Fill in the form below and we’ll send you a tailored branding proposal for Het Sieraad within 24 hours.
Request a Proposal
Let’s talk about your event.
Tell us the basics. We’ll give you a quick call to scope your event, then send a tailored branding proposal within one business day.
Why branding matters
Het Sieraad hosts your event. Branding makes it yours.
Het Sieraad already does half the work. The architecture, the light, the way the room lifts the night — your guests will be talking about it for weeks.
Branding makes sure they’re talking about you, too. “That great event at Het Sieraad” becomes “that great event by your company, at Het Sieraad.” Both names earn the spotlight.
Branding is typically 5 to 10% of an event budget. The rest builds the experience. This bit makes sure your name lasts as long as the memory does.
Ready to brand your event at Het Sieraad?
Fill in the form above and we’ll configure a branding proposal within 24 hours.