Official Branding Partner · Amsterdam
Capital C
Your brand, centre stage in Amsterdam’s House of Dutch Design.
Capital C is unlike any venue in Amsterdam. Housed in the former Diamond Exchange and redesigned by twenty Dutch designers, every floor tells a different story. As the official preferred branding partner, BrandYourEvent makes sure your brand commands the same attention as the building itself — from the entrance foyer to the glass-domed High Light on the roof.
Configure your branding →Discover the venue
One flow, one story
Your brand follows the visitor from facade to auditorium. One cohesive narrative throughout the entire venue.
Direct quotes, no surprises
Walk the branded 360° tour, select positions per space and receive a clear itemised quote within minutes.
Sustainably designed
Maximum recyclability and minimum CO² — your choice. CSRD-aligned reporting available on request.
Sponsor value, measurable
Considered sponsor branding from stage to lounge — installed and dismantled without hassle.
Our Approach
Branding you feel, not just see.
We don’t think in surfaces and formats — we think in moments. The moment a delegate walks through the door. The moment they step into the elevator. The moment the glass dome of the High Light comes into view.
Every branding decision we make at Capital C is guided by the visitor journey — so your audience experiences your brand as a single, coherent story from entrance to exit.
The Venue, Moment by Moment
Where your brand shows up.
01
The Arrival
Facade, entrance flags and foyer installations set the tone before a single word is spoken.
02
The Multi-Floor Journey
Wayfinding, elevator wraps and stairwell branding guide delegates through all seven floors.
03
The Event Spaces
From breakout rooms to the Top Dog stage — every space branded for its function.
04
The High Light
The glass-domed rooftop with 360° city views. Maximum impact, zero compromise.
Official Partner
The preferred branding partner.
As the official preferred branding partner of Capital C, BrandYourEvent is embedded in the venue’s event process from day one. We know the building, the spaces, and exactly how your brand needs to show up in each of them.
- Entrance and foyer branding
- Wayfinding and signage across all floors
- Stage and backdrop solutions
- Printed and digital branding in event spaces
- Rooftop and High Light activations
Curious what this means for your event?
No pitch, no catalogue. See exactly what fits your brand and audience.
Branding Packages
Curated for this venue.
Assembled specifically for the routing and visitor journey at Capital C.
Essentials
Visible
The essential positions. Your brand clearly present at every key touchpoint.
Recommended
Immersive
Complete venue branding from facade to rooftop. One cohesive narrative across all seven floors.
Premium
Total Presence
Maximum impact. Every branding position activated — including the High Light rooftop.
Why branding matters
Capital C hosts your event. Branding makes it yours.
Capital C already does half the work. The architecture, the light, the way the room lifts the night — your guests will be talking about it for weeks.
Branding makes sure they’re talking about you, too. “That great event at Capital C” becomes “that great event by your company, at Capital C.” Both names earn the spotlight.
Branding is typically 5 to 10% of an event budget. The rest builds the experience. This bit makes sure your name lasts as long as the memory does.
Ready to brand your event at Capital C?
Tell us your event date and we’ll configure a branding proposal within 24 hours.